of very good shape and design, selling at low prices. The U.S.A., Canada and France also supplied the British market with glass, but to a greater extent in 1924 than in 1938; in the latter year 48.6 per cent., of the home market was held by British manufacturers. The only noteworthy increases in the interim period were from Japan, which produced very cheap wares, and Sweden.
4. Mention of the latter country leads us to examine the vogue which was increasing among connoisseurs for a different type of glassware in the higher-price ranges, which should suit modern taste. These new ideas formed a strong contrast to the increasing popularity of heavily cut cheap glassware. The new glassware revealed the blowers skill by its beautiful shape, and relied for its effect on purity of form and material; the decoration, whether engraving, intaglio or cutting, had to be perfect in itself, because it was thrown into bold relief on the clear surface, but always served to emphasise rather than obscure the shape of the article. Some British manufacturers produced many fine examples of this type of work and were pioneers in introducing it to the Continent. Nevertheless, it is probably true to say that in many foreign markets such as the U.S.A. this style is associated with Swedish or French production and the heavily cut wares with Britain.
5. This pre-war position suggests several points about the design of their products which glassware manufacturers might consider afresh.
6. The accusation has sometimes been levelled against the best quality English glassware that it is too heavily cut to suit modern taste, that a wealth of ornamentation is applied which gives a heavy overpowering effect, obscures the shape of the glass, and is not in itself an integrated design, but a collection of intricacies evolved by the cutter to demonstrate his skill. Most manufacturers are well aware of the design effects of this type of glass, but they continue to produce it for the very excellent reason that these goods, on which their reputation was largely built, still sell in some markets, such as South America. It is also believed that when a new design is produced, many retailers are hostile and make no attempt to promote sales, but prefer the old safe lines. Moreover, many manufacturers have large cutting departments catering for assured markets, and experiments can only be made by dislocating normal production and having some cutters under-employed. Nevertheless, it is well to remember that tastes do change. It is obviously good business to supply what the consumer wants, and while he asks for the old styles they must be produced. At the same time it would be a mistake to allow new tastes in design of glassware to go uncatered for and be lost entirely to foreign producers. It is said that the U.S.A. looks for style in glassware to Sweden and France, but for massive opulence and old-fashioned designs to England; and most manufacturers would agree that it is unwise to allow their names to become associated only with Olde Englishe designs. There is a growing taste for a lighter and more delicate type of cutting following graceful patterns, and no justification should be given for a mistaken belief in some quarters that British manufacturers do not produce excellent examples of such work.
7. There is a further reason why it seems inadvisable for British manufacturers to allow their reputation to be based too exclusively on heavily cut glass. Some of the skilled cutters who were called up during the war are not returning to their former occupation, and few new recruits are coming forward to take their place. It seems likely, therefore, that it will be increasingly difficult to supply the old-fashioned styles if the number of cutters is small, and less
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